All tagged marketing

Marketing for Developers

For many of my peers, and I think to the general public, marketing has - rather ironically - been given a bad rep. It's seen as a finicky field: engaged in activities that are hard to measure, and at its worst, it's seen as a spurious profession. I think this reputation is the end result of a lot of bad apples that not only execute marketing badly, but as a result, have ruined it for the rest of the lot.